Todos Santos Eco Adventures' Blog

SmartFish

Fishermen at Magdalena Bay sell some of their fish for between 5 and 8 pesos per kilo. By comparison, dirty plastic bottles fetch 9 or 10 pesos per kilo. This means that these fishermen are literally selling their fish for less than garbage, and to break even at that rate they need to catch and sell 800 kilos per day. To make money they need to do 1,000 kilos per day, and there is no way for a small boat to maintain quality at those volumes. This is the reverse alchemy that plagues Baja fishermen: they catch something that could be worth gold, but they’re selling it for less than garbage.”